FOUR WEEK PROGRAM PROPOSAL
Making Dominance
a Traded Category
Domination Finance is live on Base with five dominance pairs, a proprietary oracle, a clean Pashov audit and fifteen ambassadors sourced entirely by hand. The product is set. The next step is sequencing and distribution. A four week program to convert organic momentum into an ambassador engine, a public category position, and sticky trading volume.
Prepared for Domination Finance
August 2026
TRUSTED BY
01
SECTION ONE
The read
Where Domination Finance is today, the position it owns, and where the traders are.
01
The read
02
The objectives
03
The position Domination Finance owns
04
Where the traders already are
01 / THE READ
Domination Finance built something nobody else has, and almost nobody knows it exists. Three years of oracle engineering, a live venue, fifteen ambassadors closed by hand, and a research blog running unbroken since March. What is missing is not substance. It is sequence.
This program does not build the story. The story is already there. It puts it in front of the right traders, in the right order, over four weeks.
02 / THE OBJECTIVES
Three objectives, and how we move each one
Every beat in this program reports against one of these.
Reignite the go-to-market
TODAY
Live since April with no coordinated launch sequence. The trailer is produced and unreleased, the audit is unpublicised, the brand does not yet match the product, and the raise has not been referenced since stealth.
THE TARGET
A public arrival moment that establishes dominance trading as a category and Domination Finance as the venue that owns it.
HOW WE MOVE IT
Compound the organic engine
TODAY
Fifteen ambassadors sourced across hundreds of calls, none pushing yet. Dominance Debrief unbroken since March, Trades of the Week added in August, both largely unseen.
THE TARGET
[set on call. Adrian's working figure is fifteen to thirty ambassadors.] An engine where inbound replaces outreach and ambassadors post without minimums.
HOW WE MOVE IT
Convert into sustainable users and volume
TODAY
Points live but unstructured, no season, no standings, no reason to return. Vault depth sets the ceiling on position size.
THE TARGET
[set on call.] Traders who return because of what the product does, not because of an incentive.
HOW WE MOVE IT
BASELINES CONFIRMED WITH DOMFI IN WEEK ONE, TARGETS SET AGAINST THEM
03 / THE POSITIONING
The position Domination Finance owns
One line every objective is delivered through.
THE POSITIONING STATEMENT
Trade market share, not price.
Every beat, brief and piece of content in this program is checked against that sentence.
TRUE DYNAMIC DOMINANCE
A live basket recomputed against the top two hundred, not a fixed one hundred and twenty five like TradingView's BTC.D.
WHAT IT UNLOCKS
The only venue where the metric traders already watch is actually tradeable.
THE ORACLE IS THE PRODUCT
Three years of engineering that a competitor cannot shortcut.
WHAT IT UNLOCKS
A moat that sits underneath the exchange, not inside it.
ROTATION EXPRESSED DIRECTLY
Long BTCDOM for flight to quality. Short ETHDOM for rotation out. Long SOLDOM when it outperforms a falling tape.
WHAT IT UNLOCKS
Positions with no clean expression on any other venue.
A NEW THING TO POST ABOUT
Every trading creator is charting the same three assets.
WHAT IT UNLOCKS
The reason an ambassador signs without an eighty percent revenue share.
WHY THIS COMPOUNDS
The pairs will change and the markets will change. The proposition does not. That is what makes this a category rather than a campaign.
04 / THE AUDIENCE
Where the traders already are
Four channels and five regions, all activated in parallel. This is a sprint, not a staged rollout.
Traders on X
WHO THEY ARE
Charting and macro accounts, mid-tier trading personalities, the fintwit and perp crowd.
WHY THEY MATTER
Dominance is a charting concept before it is a trading one, so this is where the category gets named.
WHAT WE SAY
Everyone is charting the same three assets. Here is one nobody owns yet.
HOW WE REACH THEM
Creator engagement landed on every drop, ambassador reveals, share cards from the scored page.
Telegram channels
WHO THEY ARE
Paid and free trading groups, alpha channels, regional call groups.
WHY THEY MATTER
Highest conversion per member. These are people who already trade with size and act on a call.
WHAT WE SAY
A new instrument, a rev share your group actually keeps, and direct access to the founder.
HOW WE REACH THEM
Pre-qualified introductions with Adrian on every first call, broadcasts and demos into the group.
Discord trading communities
WHO THEY ARE
Perp DEX servers, funded and prop communities, structured trading rooms.
WHY THEY MATTER
Sticky by design. Members return daily, which is exactly the retention profile the product needs.
WHAT WE SAY
Add dominance to the rotation you already run.
HOW WE REACH THEM
Community-level activation, referral codes issued at the server level, ambassador presence inside the room.
Liquidity providers
WHO THEY ARE
DeFi-native yield communities, on-chain analysts, funds comfortable deploying on Base.
WHY THEY MATTER
Vault depth sets the ceiling on position size for every other channel.
WHAT WE SAY
Forty five percent of weekly dfPOINTS emission goes to LPs. Sixty seven audit findings resolved.
HOW WE REACH THEM
Audit surfaced publicly, vault and points economics explained, LP-facing content run alongside trader acquisition.
REGIONS OF INTEREST
Deepest existing network, already connected through Eli and his circle.
Same profile. Hustles to be earliest, works for the position.
Largest volume pool. League of Traders integration is the door opener here.
Two ambassadors onboarded, room to widen.
BecauseBitcoin already closed. Signal-driven, converts on who else is in.
ALL CHANNELS AND REGIONS RUN IN PARALLEL. THE SEQUENCE IS IN THE BEATS, NOT IN THE AUDIENCE.
02
SECTION TWO
The campaign
Two arcs, five phases, fourteen beats.
01
The arcs
02
The roadmap
03
Beat detail
04
The capacity constraint
05 / THE ARCS
Two arcs, converging
Nothing currently live gets switched off. The beta is named retroactively and the points already running become Season 0.
ACCESS LANE
4 STAGESBeta live
Open as it is today. Everyone currently trading is named the Beta cohort. No action required.
Beta named
Pre-registration opens. Existing users grandfathered with access already granted. New arrivals connect X and wallet, generate a card, status NO ACCESS. Referral code or task completion unlocks it.
Beta widens
Referral codes bypass the queue instantly. Cold arrivals released in waves against capacity.
Public
Queue removed. Codes become multipliers instead of a fast lane. Access status retires. Card is rescored on cross-venue volume.
POINTS LANE
4 STAGESSeason 0 live
Points running as they are today, retroactively named Season 0.
Season 0 guaranteed
Snapshot announced, every point protected. Season 1 announced with an early registration multiplier.
Pre-registration builds
Season 0 still accruing. Registered count published as social proof.
Season 1 launches
Season 0 closes, balances carry across in full and visibly. Leaderboard live.
THE PRODUCT NEVER GOES DARK. SCARCITY COMES FROM SEASON 1 REGISTRATION, NOT FROM CLOSING THE DOOR.
06 / THE ROADMAP
Fourteen beats, five phases
Sequenced so each beat has an audience waiting for it.
PHASE 00
4Foundation
NOTHING PUBLIC
Brand and trailer build
OBJ 01
Access card build
OBJ 01
Content ammunition system
OBJ 01
Vault and audit groundwork
OBJ 03
PHASE 01
3Ignite
WEEK 1
Brand goes live
OBJ 01
Teaser trailer
OBJ 01
Beta named, pre-registration opens
OBJ 01
PHASE 02
2The engine
WEEK 2
Ambassador program announcement
OBJ 02
Introductions across every channel
OBJ 02
PHASE 03
2Proof
WEEK 3
League of Traders integration announced
OBJ 02
Ten ambassadors revealed
OBJ 02
PHASE 04
1Convert
WEEK 4
Public open and Season 1 launch
OBJ 03
PHASE 05
2Scale
WEEK 5+, GATED
Perp Index, same asset rescored
OBJ 03
Tier one creator wave
OBJ 03
PHASE 05 GATED ON VAULT CAPACITY
07 / BEAT 01
Brand and trailer
The identity and the single largest reach asset, built before anything goes public.
WHAT IT IS
Domination Finance has a produced trailer sitting unreleased and an identity that predates the current product. Both are fixed in Phase 00 so that every later beat points at a surface that looks like the category leader. The trailer is cut for release rather than for a launch page, with the world map animation carrying the dominance idea in the first five seconds.
THE BEATS
DOMINANCE, TRADEDDomination Finance
@dominationfi
Trade dominance. Five pairs, live on Base. Proprietary oracle, audited by Pashov.
48,912 Followers
Dominance is now a market you can trade. Claim your access card.domination.finance/card
1,204 Replies
3,880 Reposts
11,402 Likes
1.9M Views
Quote reposts
Cold Blooded Shiller @cl207quoted
Someone finally made dominance tradable. Card claimed.
Ted @tedpillowsquoted
BTC.D as a perp is the trade I have wanted for two years.
Route 2 FI @route2fiquoted
Access cards are gated. Mine is live, link in the post.
ILLUSTRATIVE. FINAL CREATIVE BUILT INSIDE THE DOMINATION FINANCE VISUAL SYSTEM.
One post, one destination. The trailer is the largest reach moment of the sprint and it points at a single place.
OBJECTIVE
OBJ 01
THE TARGET
One resolved brand across every owned surface before week one
MEASURED BY
Trailer views, completion rate, and traffic to the destination
WHAT IT PRODUCES
A single identity, a reusable asset system, and a trailer pointed at a page that converts rather than a page that describes.
PHASE 00 / FOUNDATION
TWO SCOPE OPTIONS, PRICED SEPARATELY
07 / BEAT 02
The access card
The destination every beat in Phase 01 points at.
WHAT IT IS
A pre-registration page where a trader connects X and a wallet and generates a card in Twitter dimensions. The card states they are ready to trade dominance on Domination Finance, and it carries a status. Status reads NO ACCESS on generation. Access is unlocked two ways: complete the referral tasks shown on the card, or arrive with a referral code from someone who already has access. Existing Domination Finance users are grandfathered with access already granted, which makes their card the one everyone else wants.
THE BEATS
DOMINATION FINANCE
CARD / TRADE / DOCS
Claim your access card
Five dominance pairs, live on Base. Access is earned or passed on by a trader who already has it.
Merlijn The Trader
@merlijntrader
DOMINATION FINANCE
Merlijn is ready to trade dominance on Domination Finance.
Arrive with a code from an existing trader and skip the tasks entirely.
Already claimed
Altcoin Sherpa
@altcoinsherpa
DOMINATION FINANCE
Altcoin is ready to trade dominance on Domination Finance.
14,286
CARDS CLAIMED
ILLUSTRATIVE. FINAL CREATIVE BUILT INSIDE THE DOMINATION FINANCE VISUAL SYSTEM.
Existing traders are grandfathered with access already granted, which makes their card the one everyone else wants.
OBJECTIVE
OBJ 01
THE TARGET
A queue that is publicly visible and worth being in
MEASURED BY
Cards generated, share rate, referral codes redeemed, access granted to first trade conversion
WHAT IT PRODUCES
A captured wallet and email for every arrival, a referral mechanic built into the asset itself, and a reason for existing users to recruit.
PHASE 00 BUILD, LIVE FROM PHASE 01
BUILT AND HOSTED BY SURGENCE. PRICED SEPARATELY FROM THE RETAINER. SAME ASSET SCALES IN PHASE 05
07 / BEAT 02 PRECEDENT
We have shipped this exact mechanic before
Three live examples of the same pattern the access card uses: read a public identity, return a scored card, make sharing the card the distribution.
Wallet reads its own onchain history back as a scored card. 936K views, 45K likes, 35K reposts.
Three step claim flow with a leaderboard behind it. 822K views on the launch post alone.
Personal number, tier, one tap share. This is the pattern.
07 / BEAT 03
Ambassador program announcement
The program moves from founder outreach to a public application funnel with published terms.
WHAT IT IS
Fifteen ambassadors have been signed by hand. That does not scale and it does not create pull. Publishing the terms turns the ask into an application, and gives every existing ambassador something to point their own network at. The five percent introducer share is what makes the program spread sideways rather than one call at a time.
THE BEATS
DOMINATION FINANCE
AMBASSADORS / TRADE / DOCS
Become a Domination Finance ambassador
Published terms, no negotiation. Paid for as long as your traders trade.
20%
LIFETIME REVENUE SHARE
20%
TRADING REBATES
5%
TO THE INTRODUCER
X HANDLE
@byzgeneral
TELEGRAM
@byz_general
COMMUNITY SIZE
18,400
TRADING EXPERIENCE
Perps, 5 years
REGION
APAC
612 applications received
TWO ROUTES IN
Inbound
Content and distribution drive traders to the application page. Applications arrive without outreach.
Outbound
Direct outreach into our KOL and trading group network. Adrian takes every call.
Ambassador roster
ILLUSTRATIVE. FINAL CREATIVE BUILT INSIDE THE DOMINATION FINANCE VISUAL SYSTEM.
Two directions into the same roster. The program makes the inbound possible, the network makes the outbound fast.
OBJECTIVE
OBJ 02
THE TARGET
Inbound applications replacing founder outreach as the primary source
MEASURED BY
Applications received, qualified rate, ambassadors signed
WHAT IT PRODUCES
A public program with published terms, a working application funnel, and a referral incentive that makes existing ambassadors recruit.
PHASE 02 / THE ENGINE
TERMS AS AGREED WITH DOMINATION FINANCE
07 / BEAT 04
Introductions across every channel
Pre-qualified introductions into named trading groups across X, Telegram, Discord and LP communities, all running at once.
WHAT IT IS
Introductions run across all four channels simultaneously, with Adrian as first point of contact on every call, screening on trading competence and reputation. Surgence brings the rooms. Adrian brings the conviction that closes them, seven for seven so far.
THE BEATS
CHANNEL COVERAGE MAP
FILLED CELLS ARE CHANNELS WHERE SURGENCE ALREADY HAS REACH
OBJECTIVE
OBJ 02
THE TARGET
A live pipeline of named groups across every channel, not a list of cold handles
MEASURED BY
Introductions made, calls taken, groups signed by channel and region
WHAT IT PRODUCES
Signed groups across every channel, a repeatable introduction motion, and a read on where the volume actually comes from.
PHASE 02 / THE ENGINE
ADRIAN TAKES EVERY CALL AND HOLDS THE VETO
07 / BEAT 05
Ten ambassadors revealed
The roster goes public as a group, not drip-fed, so the count itself becomes the signal.
WHAT IT IS
Ten ambassadors announced together reads as a program. The same ten announced one at a time reads as ten sponsored posts. The reveal is the moment the ask changes: groups that were being persuaded start applying, because the cost of being outside the program becomes visible.
THE BEATS
DOMINANCE, TRADEDDomination Finance
@dominationfi
Trade dominance. Five pairs, live on Base. Proprietary oracle, audited by Pashov.
61,340 Followers
The first ten Domination Finance ambassadors. Ten operators, six regions, one category.
@cl207 @tedpillows @route2fi @merlijntrader @altcoinsherpa @cryptowizardd @byzgeneral @inmortalcrypto @sanyi_eth_ @borsaressami
DOMINATION FINANCE / AMBASSADOR CLASS 01
10 / 10
Cold Blooded Shiller
WESTERN
Ted
WESTERN
Route 2 FI
EUROPE
Merlijn
EUROPE
Altcoin Sherpa
APAC
Crypto Wizard
APAC
Byzantine General
APAC
Inmortal
LATAM
Sanyi
CIS
Borsa Ressami
TURKEY
942 Replies
2,610 Reposts
8,470 Likes
1.2M Views
Byzantine General @byzgeneral
Honoured. Dominance desk goes live for my group tonight.
Inmortal @inmortalcrypto
LATAM is trading BTC.D from today. Codes in my channel.
Borsa Ressami @borsaressami
Class 02 applications open? Half my group is asking.
ILLUSTRATIVE. FINAL CREATIVE BUILT INSIDE THE DOMINATION FINANCE VISUAL SYSTEM.
The reveal is the demand pull. Every trader who is not on it asks how to get on the next one.
OBJECTIVE
OBJ 02
THE TARGET
The largest inbound application spike of the program
MEASURED BY
Reach across the roster, applications in the following seventy two hours
WHAT IT PRODUCES
A public roster, a visible count that keeps rising, and inbound demand from groups that were previously being chased.
PHASE 03 / PROOF
HANDLES CONFIRMED BEFORE PUBLISH
07 / BEAT 06
Public open and Season 1 launch
The queue comes down and Season 0 balances carry across in full, visibly.
WHAT IT IS
Season 1 is the reason a trader returns rather than trades once. Season 0 closes with a snapshot, every balance carries across and is shown carried, and the leaderboard goes live with a countdown. Referral codes stop being a fast lane and become multipliers, so the people who recruited early stay ahead.
THE BEATS
DOMINATION FINANCE
TRADE / SEASON 1 / POINTS / DOCS
SEASON 1 · PUBLIC OPEN
Leaderboard
21d 14h 06m
REMAINING
$1.24B
TOTAL VOLUME
18,420
ACTIVE TRADERS
94.2M
POINTS DISTRIBUTED
5
PAIRS LIVE
Cold Blooded Shiller@cl207$41.2M128,940Ted@tedpillows$36.8M116,110Altcoin Sherpa@altcoinsherpa$30.4M104,880Merlijn@merlijntrader$27.9M91,220Byzantine General@byzgeneral$24.1M84,470Inmortal@inmortalcrypto$19.6M72,300Sanyi@sanyi_eth_$17.2M66,140
Sensei@solanasensei$14.8M58,905
Whale InsiderYOU$4.1M12,480Whale Insider
@whaleinsider
EARNS POINTS THIS SEASON
YOUR REFERRAL CODE
ILLUSTRATIVE. FINAL CREATIVE BUILT INSIDE THE DOMINATION FINANCE VISUAL SYSTEM.
Season 0 balances carry across in full. The shift is from I have points to I am ranked this season.
OBJECTIVE
OBJ 03
THE TARGET
Sticky volume against the week one baseline
MEASURED BY
Volume against baseline, repeat trade rate, active traders per week
WHAT IT PRODUCES
A live season with published standings, a converted cohort, and a recurring reason for ambassadors to keep publishing.
PHASE 04 / CONVERT
SEASON 0 BALANCES PROTECTED IN FULL
07 / BEAT 07
Perp Index
The same card, scored and pushed wide, once access is no longer the constraint.
WHAT IT IS
After public launch, access stops being the variable, so the card is rescored. Read-only wallet connect across Hyperliquid, Lighter, GMX, Ostium and Variational aggregates a trader's volume into a single Perp Index score. Volume-weighted, not P&L-weighted, so a trader who got wrecked still shares. Farmers score nothing and leave. Points are pre-allocated against the score and unlock on first trade.
THE BEATS
DOMINATION FINANCE
PERP INDEX / TRADE / POINTS
Crypto Wizard
@cryptowizardd
DOMINATION FINANCE / PERP INDEX
847
TOP 4% OF SCORED TRADERS
POINTS PRE-ALLOCATED
34,900
UNLOCKED ON FIRST TRADE
ILLUSTRATIVE. FINAL CREATIVE BUILT INSIDE THE DOMINATION FINANCE VISUAL SYSTEM.
Same card, rescored. Access stops being the variable once the product is public, so volume becomes the thing worth showing.
OBJECTIVE
OBJ 03
THE TARGET
The largest single acquisition moment of the program
MEASURED BY
Wallets scored, share rate, first trades, volume against baseline
WHAT IT PRODUCES
A step change in scored wallets and first trades, and a share asset circulating inside every competing venue's audience.
PHASE 05 / SCALE
GATED ON VAULT CAPACITY
08 / CAPACITY
Why Phase 05 is gated
The one thing that can turn a working campaign into a public failure.
WHAT WE ARE MANAGING
The vault is the counterparty to every trade
Vault depth sets the ceiling on position size
Circuit breakers cap daily payout per share
Per-trade profit is capped at nine hundred percent of collateral
A winning trader hitting either limit in public is the worst available outcome for a perp venue
HOW WE MANAGE IT
LP acquisition runs from Phase 00, not as an afterthought
The Pashov audit is surfaced as the argument for depositing
Inflow is paced in waves against capacity
The two beats built to pull thousands at once are held until depth supports them
THIS IS A SEQUENCING DECISION, NOT A LIMITATION ON SCOPE
03
SECTION THREE
Scope of work
Every function in the program, what it delivers and how it runs.
01
What we run
02
Scope detail
09 / SCOPE OVERVIEW
Four workstreams, one team
A lean embedded team. Every workstream runs for the full sprint.
Advisory and strategy
The sequence, the beats, and the decisions behind them. Weekly working sessions with Adrian and Michal, the four week plan maintained as a living document, and the ambassador and season mechanics designed alongside the Domination Finance team rather than handed over.
Design and creative
Brand uplift retaining the DF element, applied across logo, banner and social surfaces. Trailer production, either a re-edit of the existing asset or a full rebuild. Every static and motion asset the sprint runs on, plus the access card creative.
Creator and ambassador introductions
Pre-qualified introductions into trading groups across X, Telegram and Discord communities, with Adrian as first point of contact on every call. The application funnel opened through the Surgence network so organic inbound runs alongside his direct outreach.
Creator raids and distribution
One hundred plus creators from the Surgence server engaging on every drop inside the first two hours. Applied to the trailer, the ambassador announcement, the ten reveal, the Season 1 launch and every beat in between. This is the layer that gets a post past its own following.
WHY THIS COMPOUNDS
The introductions are why ambassador count moves. The raids are why anything they post is seen. The content system is why they keep posting after week four.
10 / SCOPE 01
Design and creative
The brand uplift, the trailer, the access card creative, and the content system every ambassador posts from.
WHAT WE DELIVER
HOW IT RUNS
WORDMARK, BEFORE AND AFTER
TODAY
DF
DOMINATION FINANCE
UPLIFT
DF
DOMINATION FINANCE
TRAILER STORYBOARD
00:00
The oracle
00:12
The venue
00:28
The traders
00:45
The card
ACCESS CARD CREATIVE
DF ACCESS CARD
NO ACCESSReady to trade dominance on Domination Finance
@[HANDLE] / [WALLET]
DF ACCESS CARD
ACCESS GRANTEDReady to trade dominance on Domination Finance
@[HANDLE] / [WALLET]
ONE ASSET SYSTEM, PRODUCED AGAINST THE BEAT CALENDAR
Delivered in week zero, then produced against the beat calendar for the full sprint.
10 / SCOPE 02
Creator and ambassador introductions
Pre-qualified introductions into trading groups, with Adrian as first point of contact on every call.
WHAT WE DELIVER
HOW IT RUNS
CHANNEL COVERAGE MAP
FILLED CELLS ARE CHANNELS WHERE SURGENCE ALREADY HAS REACH
HOW A GROUP GETS SIGNED
SOURCED
Surgence network
QUALIFIED
Bar set with Domination Finance
CLOSED
Adrian, every call
Pipeline warmed in week zero, first coordinated introductions from week one. Adrian takes every call and holds the veto.
10 / SCOPE 03
Creator raids and distribution
One hundred plus creators from the Surgence server engaging on every drop inside the first two hours.
WHAT WE DELIVER
HOW IT RUNS
THE AMBASSADOR LOOP
A beat ships, ambassadors post on the same clock
The Surgence server raids inside the first two hours
The post travels past its own following
New trading groups see the program working
Applications and introductions land the same week
The next roster posts into a bigger audience
RAIDS ARE WHY ANYTHING POSTED IS SEEN. INCLUDED ON EVERY DROP.
Live from the first public beat, running on every drop through to handover.
04
SECTION FOUR
Delivery, measurement and commercials
What runs in each phase, how it is measured, and what it costs.
01
The plan
02
Measurement
03
Commercials
11 / THE PLAN
Sequenced on purpose
Beats are held back deliberately, because inflow has to match capacity.
PHASE 00
PRE-LAUNCHFoundation
WHAT RUNS
Advisory: plan, mechanics and baselines set with the Domination Finance team
Design and creative: brand uplift, trailer and access card creative
Introductions: pipeline warmed privately, no approaches in public
Raids: server briefed and held until the first public beat
WHAT EXISTS BY THE END
Everything the public phases run on is built, tested and ready, with nothing shipped in public yet.
PHASE 01
WEEK 1Ignite
WHAT RUNS
Advisory: launch sequence run day by day
Design and creative: brand live, teaser trailer released
Introductions: first coordinated approaches into trading groups
Raids: full server on the trailer and the pre-registration open
WHAT EXISTS BY THE END
A named Beta cohort, a live pre-registration queue, and the first reach moment of the program.
PHASE 02
WEEK 2The engine
WHAT RUNS
Advisory: qualification bar and ambassador terms held live
Design and creative: ammunition packs shipped on signature
Introductions: funnel open, Adrian takes every call
Raids: coverage on the program announcement and applications
WHAT EXISTS BY THE END
An open pipeline with inbound applications, and signed groups in the first regions.
PHASE 03
WEEK 3Proof
WHAT RUNS
Advisory: reveal and integration timing decided with Domination Finance
Design and creative: reveal assets and roster creative produced
Introductions: roster closed out to ten, next wave qualified
Raids: full server on the ten reveal and the integration
WHAT EXISTS BY THE END
A public roster, a named integration, and enough signal for the Western and CIS ask.
PHASE 04
WEEK 4Convert
WHAT RUNS
Advisory: Season 1 mechanics and Phase 05 readiness reviewed
Design and creative: Season 1 launch assets and leaderboard creative
Introductions: LP communities approached alongside traders
Raids: full server on the public open and the Season 1 launch
WHAT EXISTS BY THE END
A converted cohort trading on Season 1 standings, and a clear read on whether capacity supports the wide push.
WHY THIS IS SEQUENCED
The audience runs in parallel from week one. What is sequenced is the beats, because attention is easy to create and hard to recreate. Each beat is placed where it has an audience already listening and capacity already able to absorb it.
PHASE 05 GATED ON VAULT CAPACITY. RAIDS AND INTRODUCTIONS ONLY, ACCESS CARD RESCORED
12 / MEASUREMENT
What gets reported, and how often
Every function and every beat reports against one of the three objectives set in week one.
Momentum
OBJECTIVE OBJ 01
WHAT WE REPORT
Reach across the launch sequence
Share of voice against comparable venues
Pre-registrations captured
Engagement landed inside the first two hours of each drop
Organic engine
OBJECTIVE OBJ 02
WHAT WE REPORT
Ambassadors signed and activated
Posts published across the roster
Referred wallets by ambassador
Application inbound received and qualified
Users and volume
OBJECTIVE OBJ 03
WHAT WE REPORT
First trades
Volume against baseline
Repeat trade rate
Vault depth
WEEKLY
Dashboard update and a short written read on what moved, and what we are changing because of it.
END OF PROGRAM
Full performance review against the three objectives, with the recommendation on what to extend.
BASELINE
Measured in week one, before anything launches, so every number has something to be compared to.
13 / COMMERCIALS
One retainer, everything included
No tiers, no held-back scope. The full team across all four workstreams from week one.
$10,000
PER MONTH
[TERM] MONTH SPRINT
Advisory and strategy
Weekly working sessions with Adrian and Michal
The four week plan maintained as a living document
Ambassador and season mechanics designed with the Domination Finance team
Design and creative
Brand uplift retaining the DF element, across every surface
Trailer production, re-edit or full rebuild, plus cutdowns
Every static and motion asset the sprint runs on
Creator and ambassador introductions
Pre-qualified introductions across X, Telegram and Discord
Adrian first point of contact on every call
Application funnel opened through the Surgence network
Creator raids and distribution
One hundred plus creators from the Surgence server
Engagement inside the first two hours of every drop
Applied to every beat, from trailer to Season 1 launch
ACCESS CARD BUILD
Design, build, hosting and referral mechanics. Rescoped for Phase 05 when the card is rescored on cross-venue volume.
One-off, [PRICE]
CREATOR AND MEDIA SPEND
Any paid creator fees or media sit outside the retainer and are passed through at cost, no markup. The creator raids on our own server are included.
TERM AND NOTICE
[Terms to confirm.] Scoped for extension against results.
NOT INCLUDED
Ambassador revenue share, points and season reward pools, third party tooling licences, and any capital allocated to the vault.
APPENDIX
Credentials, evidence and ways of working
01
Who we are
02
Case studies with global brands
03
Verified posts, live in the market
04
Case study deep dives
APPENDIX 01 / WHO WE ARE
A full-stack go-to-market studio
Surgence runs go-to-market end to end: narrative and messaging, content and design, press and distribution, paid, and search. Forty specialists in house across five hubs, no subcontracting, one team accountable for the whole program.
40+
Specialists in house
100+
Engagements delivered
5
Global hubs
$300M+
Client revenue driven
TRUSTED BY
JupiterGLOBAL HUBS
DUBAI · SINGAPORE · SEOUL · BANGKOK · NEW YORK
APPENDIX 02 / SELECTED WORK
Case studies with global brands
A sample of the work. Exchanges, trading products, and category leaders across five markets.
ORBT
Launch of a unified liquidity layer for DeFi, from positioning through to depositor acquisition.
330,000
WALLETS CAPTURED
200,000
COMMUNITY GROWTH
$100M+
SECURED IN PRIVATE ROUNDS
$20M+
TVL ATTRIBUTED TO MARKETING
ETHGAS
Protocol and Telegram-led marketing to capture user liquidity and drive token demand.
$1B
COMMUNITY GAS SPEND CAPTURED
$2B+
ALL-TIME HIGH FDV
BINANCE, BYBIT
TIER 1 EXCHANGE LISTINGS
300,000
COMMUNITY GROWTH
JUPITER
Go-to-market and launch campaign for Jupiter Gacha.
$30M
SALES IN WEEK ONE
10M+
CAMPAIGN IMPRESSIONS
NO. 1
GACHA PLATFORM BY WEEKLY VOLUME
BYBIT
Creator campaign onboarding Web2 audiences through scaled UGC and influencer activation.
100+
WEB2 UGC CREATORS
200%
UPTICK FOR FUNDED ACCOUNTS ON THAT WEEK
10M+
CAMPAIGN IMPRESSIONS
ADI PREDICTSTREET
Go-to-market launch campaign for the official prediction market partner of the FIFA World Cup 2026.
100,000+
USERS
20M+
CAMPAIGN IMPRESSIONS
TOP 5
PREDICTION MARKET BY WEEKLY VOLUME
FALCON FINANCE
Go-to-market for a universal collateral layer and RWA-backed synthetic dollar.
$110M+
TOKEN SALE DEPOSITS
200,000+
COMMUNITY SCALED
BINANCE
TIER 1 EXCHANGE LISTING
UPBIT
KOREAN LISTING AND GTM
FULL CASE STUDY DEEP DIVES IN THE APPENDIX
APPENDIX 03 / SOCIAL CONTENT IN PRACTICE
Verified posts, live in the market
Organic content that matches the platform, keeps the brand voice, and earns engagement without paid amplification.
APPENDIX 04 / CASE STUDIES A.1
Surgence Labs: ORBT and Bybit
Selected engagements in full: what we were hired to do, what we built, and what it produced.
ORBT
Unified liquidity layer / DeFi
THE ENGAGEMENT
Launch of a unified liquidity layer for DeFi, taken from positioning through to depositor acquisition. The centrepiece was DeFi Score, an onchain scorecard that established a wallet's baseline ahead of protocol launch and determined how that wallet was recognised when access opened.
WHAT WE DID
THE OUTCOMES
330,000
WALLETS CAPTURED
200,000
COMMUNITY GROWTH
$100M+
SECURED IN PRIVATE ROUNDS
$20M+
TVL ATTRIBUTED TO MARKETING
935K
VIEWS ON DEFI SCORE LAUNCH POST
45.2K
LIKES ON LAUNCH POST
Bybit
Centralised exchange / creator campaign
THE ENGAGEMENT
A creator campaign onboarding Web2 audiences into Bybit through scaled UGC and influencer activation, run under the #IMakeItPossible banner.
WHAT WE DID
THE OUTCOMES
100+
WEB2 UGC CREATORS
10M+
CAMPAIGN IMPRESSIONS
200%
UPTICK IN FUNDED ACCOUNTS THAT WEEK
APPENDIX 04 / CASE STUDIES A.2
Surgence Labs: ETHGas and ADI Predictstreet
Selected engagements in full: what we were hired to do, what we built, and what it produced.
ETHGas
Ethereum gas market / protocol
THE ENGAGEMENT
Protocol and Telegram-led marketing to capture user liquidity and drive token demand, running from positioning through to tier one exchange listings.
WHAT WE DID
THE OUTCOMES
$1B
COMMUNITY GAS SPEND CAPTURED
$2B+
ALL-TIME HIGH FDV
300,000
COMMUNITY GROWTH
BINANCE, BYBIT
TIER 1 EXCHANGE LISTINGS
4.6M
VIEWS ON OPEN GAS INITIATIVE POST
2.6K
LIKES ON THAT POST
ADI Predictstreet
Prediction market / trading product
THE ENGAGEMENT
Go-to-market launch campaign for the official prediction market partner of the FIFA World Cup 2026, covering positioning, points and airdrop mechanics, and user acquisition through to live trading volume.
WHAT WE DID
THE OUTCOMES
100,000+
USERS
20M+
CAMPAIGN IMPRESSIONS
TOP 5
PREDICTION MARKET BY WEEKLY VOLUME
APPENDIX 04 / CASE STUDIES A.3
Surgence Labs: Falcon Finance and Jupiter
Selected engagements in full: what we were hired to do, what we built, and what it produced.
Falcon Finance
Universal collateral layer / RWA synthetic dollar
THE ENGAGEMENT
Go-to-market for a universal collateral layer and RWA-backed synthetic dollar, covering token sale, community scale and dual-market exchange listings including a full Korean market entry.
WHAT WE DID
THE OUTCOMES
$110M+
TOKEN SALE DEPOSITS
200,000+
COMMUNITY SCALED
BINANCE
TIER 1 EXCHANGE LISTING
UPBIT
KOREAN LISTING AND GTM
Jupiter
Solana DEX / product launch
THE ENGAGEMENT
Go-to-market and launch campaign for Jupiter Gacha, taken from announcement through to a number one category position inside the first week.
WHAT WE DID
THE OUTCOMES
$30M
SALES IN WEEK ONE
10M+
CAMPAIGN IMPRESSIONS
NO. 1
GACHA PLATFORM BY WEEKLY VOLUME